為個性年輕女孩的粉紅突襲, Gogoro 第十七色 Gogoro 2 Delight 粉紅搞 Pink 登場

2018.08.17 03:22PM
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在日前 Gogoro 東進活動預告的 17 神秘活動在今日正式揭開神秘面紗(好吧...其實應該已經不少人知道是粉紅新色),宣布 Gogoro 第 17 個顏色"粉紅"正式登場,而此顏色亦是採用在大受女性族群歡迎的 Gogoro 2 Delight 上,更象徵 Gogoro 的粉紅色鎖定不落俗套、喜愛展現自我的年輕女性族群。

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同時隨著 Gogoro 2 Delight 粉紅色新色上市,睿能亦將在 8 月 18 日至 8 月 19 日於華山文創開放消費者參觀,並打造 7 大粉紅搞怪主題供打卡,還有機會成為 Gogoro 2 Delight No.17 粉紅突襲街頭代言人以及免費試乘 Gogoro 1 個月。同時 8 月 20 日起亦將舉辦全省同步巡迴試騎活動,詳細活動辦法與內容請見官網說明:請點此

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之所以強化對年輕女性市場的策略,也是看到 18-20 歲剛領到駕照、準備購買第一台屬於自己的機車的個性化年輕女生族群,希望以大膽、活潑不設限的粉紅色,讓樂於表達與展現自我的年輕女生能有屬於自己的個性坐駕;在數據統計上, Gogoro 當前有 48% 的女性車主,其中有 4 成的女性車主選擇了採用 12 吋輪圈的 Gogoro 2 Delight ,顯示鎖定精品風、且具備省力中柱的 Gogoro 2 Delight 市場策略成功,故鎖定女性的 No.17 新色粉紅也就成為 Gogoro 2 Delight 的第三色。

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Gogoro 2 Delight 採用金屬色系的粉紅色車體色,搭配鍍鉻的扶手以及裸把設計,坐墊維持與另兩色相同的棕色,不過將坐墊兩側的銘牌改為粉紅色,另還有專屬的 Gogoro App 粉紅主題畫面。

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雖然牆上有一系列粉紅色系的周邊,但詢問睿能官方的說法,表示這些粉色系周邊僅是活動展示使用,並非正式商品,當前也沒有推出的規劃。

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此外針對前 1,717 位車主提供首購的粉紅關鍵配件組,包括粉紅智慧鑰匙、粉紅鑰匙皮套與粉紅毛球吊飾等;活動辦法與內容可見官網說明:請點此

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